Oui hair, a term coined in recent years, is an adjective that describes hair that embodies the effortlessly chic and sophisticated style of French women. This enviably natural-looking aesthetic often features soft waves, undone braids, and loose buns that frame the face with an air of understated elegance.
Oui hair has become a sought-after trend due to its versatility and the numerous benefits it offers. This style can enhance one's natural hair texture, add volume, and create an illusion of thicker, healthier hair. Historically, French hairstyling techniques have played a significant role in shaping the concept of oui hair. From the iconic Brigitte Bardot's voluminous beehive in the 1960s to the modern-day undone waves popularized by influencers like Jeanne Damas, French hair has consistently exuded a timeless charm.